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Google Ads terms and concepts

Important Terms Impressions: The number of times an ad is viewed. Cost: The amount of money a campaign spends on paid advertising. Clicks: The number of times your ad was clicked on by a user. Conversion: The specific goal you are tracking (a sale, a view of a high-value page, an email sign up, etc.). CPM (cost per thousand impressions): The ad buyer’s cost to have their ad seen 1,000 times. CPC (cost per click): The ad buyer’s cost per click. CPC can be as low as a few cents or as high as a few hundred dollars, depending on competition, your industry, and audience relevance. Cost per conversion: The ad buyer’s cost per purchase, order, acquired customer, or another conversion goal you’ve set. CTR (click-through...

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