Tips for Writing a Great Facebook Ad
- Tie text to your visual- Your written message and image should individually tell your story but also complement each other.
- Create different ads for different people - Tailor your message to different people by creating separate ads.
- Speak to your audience - Your written message and image should individually tell your story but also complement each other.
- Be recognizable - Use the same tone across all of your ads so that people recognize your message no matter where they read it.
- Keep it short - Decide on the one thing you want people to know and say that.
- Stick to one call to action - “Shop now” or “Learn more.” Not “Shop now! Connect here! Learn more!”
- Mention price (when appropriate) - Price listings can motivate people to buy.
- Include a timeframe - Using words and phrases that indicate time, like “today,” “now” or “this week” can add a sense of urgency.
- It should not be vague.
Tips for Visually Awesome Ads
If you're using single images or the carousel format, check out these tips
- Use high-resolution images - Blurry images or images with poor lighting may cause people to skim right past your advertisement, or worse, have a poor experience with your ad.
- Focus on a single focal point in your image - If there's too much going on in your image, it may be tough for someone to understand the message you're trying to convey.
- Try using color contrast - If there's too much going on in your image, it may be tough for someone to understand the message you're trying to convey.
- Test a variety of images - When creating new images, try taking multiple versions of the same object from different angles and perspectives. Try out these different versions in your ads to see what resonates best with your audience.
Tips for Awesome Video Ads
- Keep videos short - Your videos should be 15 seconds or less so that people are more likely to watch until the end.
- Capture attention quickly - Put the most compelling part of your video at the very beginning to grab interest. We suggest you do this within the first 3 seconds.
- Use vertical or square video - Most people hold their phones vertically, so choose a vertical or square ratio to cover the most screen area. Try 4:5 vertical video ads.
- Feature your product or business message early - Showcase your product or business straight away so people see and remember it.
- Design for sound off - People choose to watch videos with sound off in many situations, like public places. Use text, graphics and captions whenever possible.